A small part of search engine optimization involves a website's content, such as the jukebox above. Although the jukebox doesn't exactly relate to search engine marketing (SEM), search engine optimization (SEO) or website design, it does serve an important purpose: to keep a visitor on this page and within my website for an extended period of time. The time that a visitor spends within my website or on an individual page is called either site stickiness or page stickiness.

Having site stickiness or page stickiness of several seconds to several minutes, or longer, tells search engines that a website has relevant content and that a visitor is interested in its content. This positively impact the way search engines view the website's relevance and its ranking on search engine results pages (SERP). Having site stickiness or page stickiness of just a few seconds has the opposite effect.

Website development & design do not have to incorporate content in the form of a jukebox, like the one above. Many other forms of content, anything that will keep the attention of a visitor to a website, will work just as well in search engine optimization efforts.

But, since there is a jukebox already placed on this web page, go ahead and listen to it! Increase my site stickiness and page stickiness!

Advertisement